Subtitle: 
Advertising claims must be true and backed by reliable evidence. A recent ruling by the Federal Trade Commission found that claims made by a clothing manufactured that its clothes were made with bamboo fibers and were green products were misleading.

On February 22, 2009, the Federal Trade Commission announced a settlement with Bambooza as a result of false claims that its products were made from "100% bamboo fiber."  Bambooza also made a number of "green" claims by claiming its clothes were antimicrobial and biodegradable when they were not.

Important Tip Factual claims made in advertisements should have data supporting the claims.

The clothes made by Bamboozle were actually made from rayon.  Rayon is a man-made fiber created from the cellulose found in plants and trees and dissolved with a harsh chemical that releases hazardous air pollution. Any plant or tree could be used as the cellulose source – including bamboo – but the fiber that is created is rayon.

Small business should make sure their advertising claims are true, not misleading, and substantiated by reliable evidence.  This is especially important when dealing with "green" claims as this appears to be a major focus area of the Federal Trade Commission.

Additional Information
Important Tip: 
Factual claims made in advertisements should have data supporting the claims.
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Advertising Issues